Google Display · DSPs · Retargeting
Programmatic Advertising That Finds Your Buyers Across the Web
Banner and video ads on news sites, apps and YouTube, bought automatically for the people most likely to buy. Retarget visitors, reach lookalikes and keep your brand off unsafe sites.
- 1Google Display and DSP campaigns
- 2Retargeting site visitors
- 3Brand-safe placements
- 4Banner sets in every size
- Banners
- Retargeting
- Programmatic
In Short
What Is Programmatic Advertising?
Programmatic advertising is the automated buying of display, video and audio ads across thousands of websites and apps, using data to decide in milliseconds who sees which ad and at what price. Instead of booking one site at a time, LitSpark sets the audience, budget and creative rules, then optimises the programmatic advertising campaign daily for clicks, conversions or reach.
Updated · LitSpark Solutions, Bengaluru
- Channels
- Google Display, YouTube, DSPs
- Formats
- Banners, video, native
- Targeting
- Audiences, retargeting, contexts
- Safety
- Brand-safe site lists
What We Run
Display Campaigns, End to End.
Retargeting
Bring back visitors who looked but didn't buy, with ads matched to what they viewed.
Google Display Ads
Responsive display campaigns across the Google network, YouTube and Gmail.
Programmatic DSP Buying
Premium inventory on Indian news, OTT and app networks through demand-side platforms.
Lookalike Prospecting
Reach new people who resemble your best customers.
Banner Design
Static and animated banners in every IAB size, tested in sets.
Brand Safety
Exclusion lists and verification so ads never appear beside harmful content.
How It Works
How a Display Campaign Runs.
- 01
Audience Plan
Who to reach, where and how often.
- 02
Creative Set
Banners and video in every size needed.
- 03
Launch
Campaigns live with tracking and safety lists.
- 04
Optimise Daily
Placements, bids and creatives tuned.
Where It Fits
When Display Beats Search.
Launches
Fast reach for a new product or brand.
Long Sales Cycles
Stay visible while buyers compare.
E-Commerce
Recover abandoned carts with product ads.
Local Reach
Geo-targeted ads around stores or events.
Why LitSpark
Why Brands Run Display With Us.
Results Over Reach
We report conversions and view-through, not just impressions.
Safe Placements
Junk apps and unsafe sites excluded from day one.
Creative In-House
Banner sets designed and refreshed by our studio.
Joined Up
Display works with your search and social ads, not against them.
Before You Buy Display Ads.
- Is retargeting set up on my site?
- Which sites and apps will ads appear on?
- How is brand safety handled?
- How many banner sizes do I need?
- Will you report conversions or just clicks?
- What is the minimum media budget?
Pricing
What Display Advertising Costs.
Media is bought per thousand impressions; you pay for media plus our management. Typical bands:
Retargeting
₹20,000–35,000 / month
Monthly
Google Display retargeting and banner set.
Prospecting
₹35,000–70,000 / month
Monthly
Display, YouTube and lookalike audiences.
Programmatic
Minimum ₹3 lakh media
Campaign
Premium DSP inventory and reporting.
Management fees shown; media spend is extra.
Tech Stack
Platforms We Buy On.
- Networks
- Google Display NetworkYouTubeDiscovery
- DSPs
- DV360The Trade DeskIndian ad networks
- Safety
- Placement exclusionsViewability checks
- Creative
- FigmaHTML5 bannersAfter Effects
What is the difference between display advertising and programmatic advertising?
Display advertising is the ad format: banners and video on websites and apps. Programmatic advertising is the way it's bought: automatically, impression by impression, using data. Most display ads today are bought programmatically.
How much does programmatic advertising cost in India?
Media is priced per thousand impressions and varies by audience and site quality. Google Display can start small; premium programmatic campaigns usually need a few lakh rupees of media.
Do display ads work?
Yes, for retargeting and building awareness. Click rates are lower than search, so we judge display on conversions, assisted sales and reach in the right audience.
Can my ads appear on news sites and apps?
Yes. Through Google and DSPs we can reach major Indian news, entertainment and app inventory, with unsafe or low-quality placements excluded.
What is retargeting?
Retargeting shows ads to people who already visited your website or app, reminding them of products they viewed. It usually converts far better than ads to new audiences.
How do you keep ads off unsafe websites?
We use placement exclusions, content category filters and verification tools, and review placement reports weekly to block poor sites and apps.
What sizes of banners do I need?
A core set of six to eight sizes covers most inventory. We design the full set from one concept, plus animated and video versions where they help.
Let's talk
Plan a Display Campaign.
Tell us your audience and goal. We'll suggest the right mix of retargeting, prospecting and programmatic.
- Avg. response
- 24h
- Initial consult
- Free
- Satisfaction
- 100%